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How entertaining? ★★☆☆☆
Thought provoking? ★☆☆☆☆ 2 March 2012
This a movie review of THE GREATEST MOVIE EVER SOLD. |
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At one meeting during the film director Morgan Spurlock is accused of assuming “that Americans are idiots”. Three films for three, I totally agree, or his movies are for people who don’t think. His debut, SUPER SIZE ME, where he ate nothing but McDonald’s food for a month to, you know, show how bad fast food is for you. Then there was his take on American foreign policy, WHERE IN THE WORLD IS OSAMA BIN LADEN, where he used video game metaphors. Now we have his analysis of advertising, specifically “brand integration” in movies, as he attempts to fund a documentary about product placement through product placement. He skirts along the topic dipping in and out of issues without really delving into a potentially interesting topic. He has interviewees like Noam Chomsky, Quentin Tarantino, Donald Trump, John Wells and J.J. Abrams, and they barely get any screen time. Instead we follow him to inane meeting after inane meeting; where very little insight is provided. There is an aside to Sao Paolo, where outdoor advertising has been banned. Hello! A case study worth pondering! At less than 90 minutes, THE GREATEST MOVIE EVER SOLD feels padded, when surely there was material here to craft an engaging dissection.
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